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![]() ![]() Grayscale Image in Informed Delivery Notification Below, I’ve included an example of how this looks in a typical customer’s email inbox. So I mentioned earlier that Informed Delivery at its most basic level consists of a grayscale image of letter-sized mail that shows up in the consumer’s mailbox. By putting a website, discount code, or phone number on the part of the mailing that gets scanned, you can make it more convenient for them to respond immediately. Keep in mind that your customers don’t need all that much from you even if you just maximize your grayscale image. You’ll be getting an additional bang for the buck from the impression your outer creates. So, use clear, high-definition images, and easy-to-read, intriguing copy. Your customer’s smartphone or laptop screen is where they first engage with your mail piece, even if you don’t use an Informed Delivery campaign. ![]() What can I do to stand out in the inbox, and maybe prompt action before the physical piece arrives?.The most important design and copy tip for your Informed Delivery mail is to keep in mind your audience. With an ID campaign, USPS gives you access to reports on metrics such as: number of users emailed number and percentage of opens and clickthroughs, and much moreĪdditional detailed information about the program can be found on the Informed Delivery for Business Mailers page.You can change the landing page that your clickable image links to with an updated offer even after the piece arrives at the consumer’s house.USPS offers a 4% promotional discount for an ID campaign (see below for details).ID is another way to bridge the gap between physical and digital mail with a cohesive multichannel experience that improves brand image and awareness.Signups nationwide continue to grow each month, resulting in more impressions.Here are some of the reasons to make the most of Informed Delivery for your marketing campaigns: To take advantage of this opportunity, this type of effort must be submitted through the ID portal in USPS’s Business Customer Gateway. To make an even greater impression, USPS has another option to drive action: the Informed Delivery Campaign. In the grayscale image, only the address side of the mailing appears.īut knowing that your mail is showing up this way, do you really want to go with a bland look? Or do you want to use that image to capture the consumer’s attention? In the next section, we’ll talk about how your mail can stand out to ID customers. It gives marketers an opportunity to reach customers more broadly with digital content as well as a physical mail piece with tactile appeal.Īny letter- or postcard-sized piece you mail gets scanned and shows up in the Informed Delivery customer’s inbox. And it creates instant convenience of a digital marketing experience through direct mail.įor businesses and nonprofits, Informed Delivery adds value to direct mail that’s sent to more than 55 million Americans (see above).It also generates peace of mind knowing that important legal documents, election ballots, bills, and personal letters will be delivered soon.If checking their mail is a meaningful ritual, Informed Delivery creates anticipation of what’s to come - whatever it is.So how do consumers benefit from Informed Delivery? Note: only scans of letter-sized mail or postcards are shown images of larger pieces (e.g., catalogs or flats) are not included. It contains a scanned grayscale image of the address side of each mailpiece to be delivered that day. They get a daily notification delivered through email, on their USPS dashboard, or on the USPS Mobile® app. How Informed Delivery Works for CustomersĬonsumers sign up online for a free, verified, password-protected digital mailbox account. 67.4% of notifications are opened every day.38 billion impressions (mail + packaging) in CY 2022.55 million registered users as of April 30, 2023, 46.7 million of them are email-enabled ( Note: additional data is available for households, saturation, and email open rates by region and zip code).Here are some Informed Delivery statistics: USPS Informed Delivery has been successful in signing up subscribers, driving web traffic, and creating brand impressions. Final Thoughts How Successful is Informed Delivery? ![]()
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